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Win More Listings.

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Stand out from the competition by offering Gazeal Reservation Agreements. With over 88% of sellers showing interest in securing their sales, this unique proposition will set you apart as the go-to agent in your area. Watch your listings increase exponentially. 

It costs nothing to join, but everything to miss out.

Sell more properties.

It costs nothing to join, but everything to miss out.

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Defy the odds and sell more properties than ever before. As a 5% Club member, your fall-through rate plummets to an industry-leading 5% – that's just 1 in 20 sales falling through!  With this level of certainty, you'll close deals faster, build a stronger pipeline, and achieve record-breaking sales success. 

Earn more commission.

It costs nothing to join, but everything to miss out.

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By listing more properties and achieving record sales, you can significantly boost your commission this year compared to last. Fall-throughs have cost agents over £1.2 billion in lost commission just last year. We are on a mission to stop this.

What you get by joining the 5% Club.

Award Winning Support for our Agents in the 5% Club. 

Over £11.56 Million Commission Saved for Agents in the 5% Club. 

Every fall-through is a blow to your time, money, and reputation. The time wasted reselling a property is time lost finding and selling new listings.  But it’s not just your income on the line—home movers lose an average of £3,337 every time a sale collapses. Put your clients first and become the No.1 agent of choice. 

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It costs nothing to join, but everything to miss out.

Every two minutes, a property sale falls through, leaving thousands of home movers in limbo. With over 6,000 sales collapsing every week, that’s over 12,000 people wasting time, money, and hope. The market is broken, but agents in the 5% Club are fixing it by using Gazeal.

The Clock is Ticking: Stop the Fall-Through Crisis 

The 5% Club Agents are Leading the way. 

For far too long, a 30% fall-through rate has been the norm in the property market, causing unnecessary stress and financial loss. But Gazeal has PROVEN that when all transactions are passed through a secure sale process, the fall-through rate plummets to as low as 5%—a staggering 70% lower than the industry standard. 

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Are you ready to make 

One Giant Leap Forward?

To stop fall throughs.

To protect your commissions. 

To provide certainty to your clients. 

To actually do something different this year. 

Join 1,000s of Agents who have already made the Leap and have made a difference.

Apply to join the club

Probably the Most Important decision you will make this year

It costs nothing to join, but everything to miss out.

Billions lost to fall-throughs. We're putting an end to it.

Stop the loss! Fall-throughs are costing you money.  It's time to take control and protect your hard-earned commission.

How much of the lost commission was yours?

Commission lost every year

While others struggle, a select few Agents are quitely dominating the market. We call them The 5% Club.

Apply to join the club

It costs nothing to join, but everything to miss out.

Join over 1,000 Agents who are part of the 5% Club

This isn't your average agent network. It's an exclusive community of elite agents who have cracked the code to an industry-leading 5% fall-through rate. That's right, they have achieved 95% success on sales with a Gazeal Agreement.

While much of the property market operates on the familiar, a select few agents are quietly redefining the rules. We call them The 5% Club. This podcast isn't just another industry discussion, it's an exploration into the remarkable stories of those who have achieved what many deem impossible. 

What Really Sets Estate Agents Apart – The Power of Value in Property Sales.

What makes your estate agency truly stand out? It's not your drone shots, years in business, or the number of boards you've got up... In this video, Bryan Mansell, CEO and Co-Founder of Gazeal, reveals the real value proposition that clients care about - certainty and peace of mind during one of life's most stressful moments. 

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Real Talk with Billy Gill from Balgores: From Frustration to Certainty with Gazeal

This episode dives into how Balgores has turned Gazeal Reservation Agreements into a competitive edge - boosting market share, protecting clients, and turning uncertainty into action. 

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How One Agent Cut Fall-Throughs in Half – and Saved £100K Doing It

In Episode 3 of The 5% Club Podcast, Bryan Mansell sits down with Chris Ellis, MD of Harrisons Estate Agents, for a brutally honest conversation about the highs, lows, and real-world results of using Reservation Agreements to secure sales.

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How We Made Reservation Agreements Work – Shaun Adams on Perseverance, Process & Protecting Clients

In Episode 4 of The 5% Club Podcast, Bryan Mansell is joined by Shaun Adams, Owner of Cooper Adams Estate Agents, who shares a candid and insightful journey of how his agency moved from hesitation to full integration of Reservation Agreements.

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Why are property sales taking longer and longer?

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Bryan speaks with Natasha Candeias from Property Progressors, where they discuss why property transactions are taking longer than ever, what is really causing delays, and how agents can better manage the process.

From overloaded conveyancers to poor communication and lack of preparation, this conversation breaks down the real challenges behind property sales and what can be done to improve them.

Most Popular Episodes

Making Property Deals Stick: Paul Leslie on Implementing Gazeal Reservation Agreements 

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In this episode of The 5% Club Podcast, Bryan Mansell sits down with Estate agent Paul Leslie to explore how he’s successfully integrated Gazeal’s reservation agreements into his sales process.

Securing Sales, Earning Trust: The Knight Edmonds Reservation Strategy 

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From day one, Knight Edmonds embedded Gazeal into their business model, not as a bolt-on, but as a core value proposition.

Alex shares the story of why they chose not to go it alone, the power of Gazeal’s independence, and how reservation agreements have helped them reduce fall-through rates, eliminate fee negotiations, and close hundreds in reclaimed listings.

How The Avenue Uses Gazeal to Deliver Certainty

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Episode 7: Bryan Mansell sits down with Jack Durkin and James Humphries-Stone, Co-founders of The Avenue.

They share how moving to a self-employed model helped them reclaim balance, and how Gazeal’s Reservation, Deposit, and Chain Agreements have become their go-to tools for securing deals, protecting commission, and giving clients real peace of mind

Why Reservation Agreements Are Non-Negotiable for Rikki Cassar

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In this episode of the 5% Club, Bryan Mansell is joined by Rikki Cassar of Thames & Country. An Agent who has fully embedded Reservation Agreements into his business model.

With a 97% completion rate, Rikki proves that introducing structure, Buyer/Seller filtering, and accountability into the process isn’t just possible, it’s essential.

Why Agents need more than just marketing to win listings.

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Bryan sits down with Estate Agent consultant Chris Webb to uncover what really sets successful Estate Agents apart in today’s crowded market.

He shares: Why most Agents struggle to stand out from the competition and how to launch new services (like Gazeal Agreements) with impact, not silence.

You can be a brilliant agent… and still lose the sale.

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In this episode, Bryan sits down with David Adams, Cavendish Estate Agents, to talk about the uncomfortable truth in estate agency: one in three agreed sales still fall through.

David shares how his team moved from accepting fall-throughs as “just part of the job” to building commitment into their process from day one.

How Agents Can Get to Exchange Faster

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In this episode, Bryan Mansell sits down with James Vent to discuss one of the biggest frustrations agents face: fall-throughs and slow transactions. 


Even when the right buyer is found and the price is agreed, deals can still collapse because of delays, lack of preparation and a fragile process. 

Is Gazeal Hard to Introduce? Jack Flower Shares His Experience

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Jack explains how he presents Reservation Agreements, how he handles common objections, and why commitment at offer stage is becoming more important in today’s market.


A practical look at how agents can reduce fall-throughs, build trust with clients, and secure stronger deals from the start.